Developed a self-initiated concept strategy and experience design proposal for a potential BIDEN PRESIDENTIAL LIBRARY, positioning the project around a central organizing idea: The Biden Center for Empathy.

The concept reframed the library as a public-facing civic and emotional experience centered on resilience, service, grief, healing, and democratic responsibility. I conducted the research, identified the strategic opportunity, created the umbrella concept for the full visitor experience, and developed individual exhibit and experience concepts across the proposed site.

The proposal included signature experience ideas, thematic zones, stakeholder logic, audience framing, and donor-facing positioning. I submitted the deck to the Office of Joe and Jill Biden / Biden Foundation and secured a meeting with their team to discuss the concept.

This project was developed and pitched under my agency name, Macrocosm Studio.

I was initially recruited by the VENARDOS CIRCUS when they wanted to make the jump from small County Fair pop-up experience to fully operational traveling circus with independent ticket sales. I eventually became a managing partner, building out the touring and operations business as well as the digital side of the business.

I was directly responsible for all ticket sales and operations, location selection, digital advertising, all social media and PR promotions, recruiting talent in addition to creative production for the show. I was able to combine my experience design with my marketing and advertising background to build the company from $0 to over $1M in sales in our first year.

• Scaled annual tour footprint from 6 to 24 cities, building repeatable systems for venue selection, site planning, ticketing, staffing, marketing, and operations.
• Owned cross-functional planning across budgets, vendor selection, team recruitment, venue partnerships, marketing operations, and live-event execution.
• Designed and managed physical guest environments and customer touch points, including site flow, front-of-house experience, concessions, merchandise, signage, and venue-specific operational layouts.
• Built and directed internal teams across marketing, advertising, customer service, public relations, merchandising, ticketing, and touring operations.
• Led public-facing brand, ticket sales, website, social media, print, outdoor advertising, and digital advertising strategy to support national tour growth.
• Developed and launched a fully virtual tour experience during the COVID-19 shutdown, preserving audience engagement and revenue continuity during live-event disruption.

Created and Produced under my agency name, Macrocosm Studio.

I was hired under my agency name Macrocosm Studio to fill in the unique production gaps for Ubisoft, Comedy Central and Paramount, working directly with the studio or with their contracted agency. My work was praised directly by Trey Parker and Matt Stone, leading to ongoing preferred vendor status which is why I have continued to be engaged with their events for the past 15+ years.

I produced, curated, fabricated, and installed supporting consumer experiences, scenic environments, fan art museums, and hero "movie" props, for multiple brand activations at E3, Comicon, Anime Expo, Comicon NY, Movie Premiers and corporate office events spanning more than a decade. Coordinated directly with studio or event agency on activations and booths at Comedy Central (2012–2022), Ubisoft (2016), and Paramount Global (2022–2025) on creative approvals, brand standards, schedule compression, budget, and installations.

I was hired under my agency name Macrocosm Studio to help design and develop all of the prop and costume displays for the 20,000 sqft exhibition. After the launch of the first venue in Chicago, I was recruited by the operations team to continue with the show as the Prop Master Set Decorator for global installations and takedowns worldwide.

Advanced from creative concept and exhibit designer to traveling Creative Director across 22 global installations. Participated in early-stage design ideation, developed creative intent decks, led drawing redlines, directed international install crews, was responsible for the tracking, security, installation and management of over 900 movie props and 78 costumes. I also managed and interfaced with Warner Bros. executives and approvals onsite for each location launch.

Locations include: Arts Center Gallery, Tokyo · Discovery Times Square, New York · ArtScience Museum, Singapore · Powerhouse Museum, Sydney · Seattle Science Center, Seattle · Ontario Science Center, Toronto · Museum of Science, Boston · Museum of Science and Industry, Chicago

I was hired under my agency name Macrocosm Studio to help design and develop all of the prop and costume displays for the 15,000 sqft exhibition. After the launch of the first venue I was recruited by the operations team to continue with the show as the Prop Master Set Decorator for global installations and takedowns worldwide. This work was congruent with my role on the 20,000 sqft exhibition, Harry Potter The Exhibition.

Advanced from creative concept and exhibit designer to traveling Creative Director across 22 global installations. Directed international install crews, was responsible for the tracking, security, installation and management of over 200 movie props and 28 costumes. I also managed and interfaced with Disney executives and approvals onsite for each location launch.

Locations include: The Pavilion at Docklands, Melbourne · Powerhouse Museum, Sydney · ArtScience Museum, Singapore · OMSI, Portland · Louisville Museum of Science · TELUS World of Science, Edmonton · Buffalo Museum of Science · U.S. Space and Rocket Center, Huntsville · Montreal Exhibition Centre · The Museum of Science and History, Jacksonville · The Houston Museum of Natural Science · Union Station, Kansas City · The Franklin Institute, Philadelphia · Arizona Science Center, Phoenix

My agency, Macrocosm Studio was hired by Disney Imagineering to conceptualize, design, produce and install a museum exhibition in EPCOT featuring Black History. Creative Director, Producer, and Curator, integrating sensitive historical artifacts, spatial storytelling, and interactive media. Balanced guest experience, cultural sensitivity, Disney stakeholder review, and operational feasibility.

The gallery is wrapped in a timeline of America starting before its founding all the way to the Obama presidency. Historical artifacts present in the exhibit are featured along the timeline to further elevate the educational experience. The experience also featured "Storytelling Lanterns" that when activated, showed video clips about the time and the artifacts. Interactive iPads were also wall mounted for deeper experience about the art and artifacts.

I was hired by Pop2Life under my agency name Macrocosm Studio, to design, develop, produce, fabricate props and install this project for their client NBC. Creative director, writer, prop and scenic fabrication and installation, delivering an immersive consumer experience with custom scripted media inside a full Airstream replica.

I produced this experience from soup to nuts, taking an actual Airstream and replicating the set with integrated TV props as well as wrote the script for the media presentation inside that was approved by the writers of the show and acted by the lead characters. I also represented the experience on local television to drive foot traffic.

Original launch-team creative and production lead for Southern California's largest winter holiday-themed event at the Orange County Fairgrounds. Designed and produced a multi-acre seasonal attraction, aligning creative direction, guest flow, scenic environments, live entertainment, partner activations, marketing assets, vendor coordination, budgets, schedules, and onsite operations.

• Designed the 20-acre festival layout, including guest flow, show-set vignettes, branded photo moments, lighting direction, parade route, and customer experience touchpoints.
• Produced nightly parade, live entertainment, scenic installations, and partner-sponsored activations across a large public-event footprint.
• Scaled the event year over year, helping grow annual attendance from 60,000 to 150,000+ guests.
• Led public-facing creative and promotional asset development across digital, out-of-home, press, and ticket-sales campaigns, contributing to 15x ROAS and 8x year-over-year ticket-sales growth.

Urban Legends Haunt was launched in Oct of 2020 as a Covid-19 safe Haunted House attraction where guests remained completely in their cars and drove through haunted environments. It was created and produced in less than 60 days and was produced by the same company that operates WinterFest on the Orange County Fairgrounds.

Creative Producer and director of all online sales, branding and digital advertising for Urban Legends Haunt, supporting the creative concept, guest journey, scenic storytelling, production planning, and operational flow for a large-scale Halloween attraction. Helped translate the experience from concept into a buildable, marketable, guest-facing seasonal event. Moved immediately into online sales, social media, digital advertising, PR and brand development.

Nights of Lights was launched in 2020 because we were not able to open WinterFest OC due to Covid. Nights of Lights was so successful that the event was kept in conjunction, running concurrently alongside WinterFest OC in 2021 after we were able to re-open.

Creative Producer and director of all online sales, branding and digital advertising, supporting the creative concept, guest journey, scenic storytelling, production planning, and operational flow for a large-scale holiday light attraction. Helped translate the experience from concept into a buildable, marketable, guest-facing seasonal event. Moved immediately into online sales, social media, digital advertising, PR and brand development.

Created and Produced for Disney Consumer Products under my agency name, Macrocosm Studio. Translated the TRON 2.0 movie reference artwork into a design that could be fabricated and installed in an indoor office space.

Designed the spatial look and feel, developed the cost estimate, hired and directed vendors, oversaw scenic fabrication and hero props, and led onsite installation. Delivered a retail-ready showcase that helped secure major retail buy-in for the full Tron 2.0 product line.

I created and produced all Imagi Studios activations under my agency name, Macrocosm Studio. I designed, produced and installed all Astro Boy exhibit & movie assets including the Astro Boy sculpture, all booth designs, fabrication and installation for E3, Anime Expo, Comicon, Comicon New York and the movie premier launch party.

I was hired to help launch of the Astro Boy movie in America. We had to create a central physical item (Astro Boy Sculpture) to take to Comicon, NY Comicon, Anime Expo and Movie Launch at Hollywood and Highland. I designed and installed all the Astro Boy events including all of the Trade Show booths and the Movie Premier Party.

Created and Produced for the Walt Disney Studios events team under my agency name, Macrocosm Studio. My work as an in-house Disney Interactive employee in charge of the E3 booth integrated me into the prop and movie side of the Walt Disney company.

When I created Macrocosm Studio as my own agency in 2008 after leaving Disney, I was immediately recommended by different Disney teams as the go-to person to work with and produce events with POTC and Narnia props, sometimes working directly with the movie Prop Master and Costume Directors for the films. This work led me to the traveling exhibitions.

POTC El Capitan installation, POTC Movie Premier at Roosevelt Hotel, POTC movie premier at Disneyland.

As the Creative Services Director at Disney Interactive I was in charge of all graphic design (video game packaging) and all Disney tradeshows and public activations. I produced Disney Interactive's large-scale experiential presence at major industry events, including multi-million-dollar E3 show-floor environments, Comic-Con activations, Licensing Expo presentations, and SIGGRAPH exhibits over multiple years and installations.

• Produced multi-million-dollar E3 environments involving scenic fabrication, environmental graphics, branded guest experiences, vendor coordination, show-floor logistics, budgets, schedules, and executive/stakeholder approvals.
• Managed internal designers, external agencies, scenic vendors, and production partners across creative development, fabrication, installation, and onsite execution.
• Directed environmental design, graphics, packaging, marketing collateral, and cross-platform synergy assets for Disney video game launches.
• Delivered high-visibility branded experiences for Disney Interactive across E3, Comic-Con, Licensing Expo, and SIGGRAPH.

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