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From big ideas to built experiences.
I lead immersive environments, touring exhibitions, live events, and brand activations from concept through fabrication, installation, and guest experience — aligning creative vision with operational reality, brand goals, and measurable results.
Featured Projects
JOE BIDEN PRESIDENTIAL LIBRARY, Concept Proposal — Creative Producer | 2026
Developed a self-initiated concept strategy and experience design proposal for a potential Joe Biden Presidential Library, positioning the project around a central organizing idea: The Biden Center for Empathy. The concept reframed the library as a public-facing civic and emotional experience centered on resilience, service, grief, healing, and democratic responsibility.
I conducted the research, identified the strategic opportunity, created the umbrella concept for the full visitor experience, and developed individual exhibit and experience concepts across the proposed site. The proposal included signature experience ideas, thematic zones, stakeholder logic, audience framing, and donor-facing positioning. I submitted the deck to the Office of Joe and Jill Biden / Biden Foundation and secured a meeting with their team to discuss the concept.
I conducted the research, identified the strategic opportunity, created the umbrella concept for the full visitor experience, and developed individual exhibit and experience concepts across the proposed site. The proposal included signature experience ideas, thematic zones, stakeholder logic, audience framing, and donor-facing positioning. I submitted the deck to the Office of Joe and Jill Biden / Biden Foundation and secured a meeting with their team to discuss the concept.
VENARDOS CIRCUS — Managing Partner / Experiential Director | 2017 – 2023
Led creative, production, touring, marketing, and guest experience operations for a national touring circus presenting 120+ shows per year. Managed the end-to-end live experience, including venue selection, touring logistics, site layout, scenic execution, ticketing, marketing, concessions, customer service, PR, merchandising, and onsite operations. Helped scale the company from a county fair attraction into a multi-million-dollar national touring business.
• Scaled annual tour footprint from 6 to 24 cities, building repeatable systems for venue selection, site planning, ticketing, staffing, marketing, and operations.
• Owned cross-functional planning across budgets, vendor selection, team recruitment, venue partnerships, marketing operations, and live-event execution.
• Designed and managed physical guest environments and customer touch points, including site flow, front-of-house experience, concessions, merchandise, signage, and venue-specific operational layouts.
• Built and directed internal teams across marketing, advertising, customer service, public relations, merchandising, ticketing, and touring operations.
• Led public-facing brand, ticket sales, website, social media, print, outdoor advertising, and digital advertising strategy to support national tour growth.
• Developed and launched a fully virtual tour experience during the COVID-19 shutdown, preserving audience engagement and revenue continuity during live-event disruption.
• Scaled annual tour footprint from 6 to 24 cities, building repeatable systems for venue selection, site planning, ticketing, staffing, marketing, and operations.
• Owned cross-functional planning across budgets, vendor selection, team recruitment, venue partnerships, marketing operations, and live-event execution.
• Designed and managed physical guest environments and customer touch points, including site flow, front-of-house experience, concessions, merchandise, signage, and venue-specific operational layouts.
• Built and directed internal teams across marketing, advertising, customer service, public relations, merchandising, ticketing, and touring operations.
• Led public-facing brand, ticket sales, website, social media, print, outdoor advertising, and digital advertising strategy to support national tour growth.
• Developed and launched a fully virtual tour experience during the COVID-19 shutdown, preserving audience engagement and revenue continuity during live-event disruption.
HARRY POTTER™ THE EXHIBITION — Global Prop Master Set Decorator | 2008-2014
Advanced from creative concept and exhibit designer to traveling Creative Director across 22 global installations. Participated in early-stage design ideation, developed creative intent decks, led drawing redlines, directed international install crews, and managed Disney and Warner Bros. approvals onsite for each location launch.
Locations include: Chicago (Grand Opening), Boston, Toronto, Seattle, New York City Times Square, Sydney, Singapore, Tokyo, Edmonton
Locations include: Chicago (Grand Opening), Boston, Toronto, Seattle, New York City Times Square, Sydney, Singapore, Tokyo, Edmonton
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